Stop by the conference check-in desk to sign in and receive conference materials. Then help yourself to morning refreshments!

We'll start with brief introductions and share a quick overview of what to expect for the day. President Daniel Pullin will offer a warm welcome and set the stage for what promises to be an engaging and informative day.

Mastering Thought Leadership: Amplify Your Expertise Across Platforms

This session, presented by RW Jones Agency, will empower participants to position themselves as thought leaders by effectively sharing their expertise through various platforms. We’ll explore the differences between news and academic writing, offer guidance on publishing Op-Eds and responding to Q&As, provide strategies for promoting research to multiple audiences and how to utilize tools to enhance their public visibility.

From Lectures to Likes: Using Social Media to Amplify Academic Impact

Join Tatiana Erukhimova, Ph.D., a renowned physics professor at Texas A&M and social media sensation, as she shares her journey of turning academic expertise into viral content. With the Texas A&M Physics and Astronomy social media accounts boasting more than 5.3 million followers across YouTube, Facebook, Instagram, TikTok and X, Erukhimova and her team have outpaced even the popularity of A&M Football. This session focuses on collaborative strategies to elevate academic work through engaging media. Join us to learn how to make academic excellence go viral!

Navigating the Crowded Media Landscape: The Vital Role of Expert Voices

Join Grant Moise ‘04 MBA, President of The Dallas Morning News, as he explores the crucial role of expert voices in the overwhelming volume of information in today's media landscape. Drawing from his extensive experience in media leadership, Grant will discuss why authoritative, knowledgeable perspectives are essential for cutting through the noise and shaping meaningful public discourse and provide actionable insights to leveraging expertise.

Media Strategies: A Guide for Media Engagement

This session, presented by RW Jones Agency, is perfect for faculty members who are new to media or need a refresher on engaging with the press. "Navigating the Media" will cover essential rules of engagement and strategies for crafting clear and compelling messages. Whether you’re just beginning your journey in thought leadership or revisiting media interactions after some time away, this session will help you confidently and effectively share your expertise with a wider audience.

MoJo: Making Storytelling Accessible to Everyone

Join Patty Zamarripa ’10 and learn how you can be a digital storyteller. You don’t need expensive equipment to tell great visual stories. The most powerful tool is already in your hands: your mobile device. In this session, learn to elevate your visual content with best practices, cool apps, and innovative ways to publish as a mobile journalist (MoJo).

Join us for light refreshments and snacks while connecting with your peers and discuss the day's topics. We look forward to seeing how you apply these media strategies in your work.