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Jeff Baker
Associate Professor of Professional Practice
jeff.baker@tcu.edu817-257-6919Neeley 2521
Program Affiliations
Education:
- PhD, Texas Tech University
- MBA, Texas Tech University
- BS, UT Austin
Areas of Expertise:
- IT Strategy
- Business Analytics
- Electronic Commerce
- Nam, K., Baker, J., Ahmad, N., & Goo, J. (2020). Determinants of writing positive and negative electronic word-of-mouth: Empirical evidence for two types of expectation confirmation. Decision Support Systems, 129, 113168.
- Baker, J., & Singh, H. (2019). The roots of misalignment: Insights on strategy implementation from a system dynamics perspective. The Journal of strategic information systems, 28(4), 101576.
- Shaji, R., Mrad, M., Wang, Y., Nam, K., & Baker, J. (2026). An Empirical Investigation of Parasocial Relationship Theory in the Context of Virtual Influencers. International Journal of Electronic Commerce, 30(3), 325-360.
Last Updated: August 06, 2026