Antonio Banos

Education

• MEd, Southern Methodist University  
• BA, Texas State University

Areas of Focus

• Entrepreneurship
• Marketing
• Collegiate Athletics
• Artificial Intelligence (AI)
•  Name, Image, & Likeness (NIL)

Selected Publications

• Banos A. 2026. Athletes Who Build: From Performance to Building a Life That Compounds Beyond Your Sport. Athlete Enterprise Press. ISBN 979-8-9968611-0-1 (hardcover), 979-8-9968611-1-8(paperback).

Biography

Antonio Banos is an educator, entrepreneur, and marketer with more than 20 years of experience across business, higher education, collegiate athletics, and AI.

Before joining TCU, he worked with organizations ranging from startups to Fortune 100 companies, helping develop business models, customer acquisition strategies, brands, and digital growth initiatives. He also led three successful business exits.

For the past decade, his work has focused on entrepreneurship education. He teaches Entrepreneurial NIL, serves as the Bloxom Foundation Professor of Sports Entrepreneurship, and led the Neeley NIL initiative.

Antonio is the author of Athletes Who Build, a book about NIL, entrepreneurship, AI, and building a life beyond sport.