Jay Sang Ryu

Selected Publications

Ryu, J.S. & Fortenberry, S. (in press). Understanding personal-level cultural orientation and consumer shopping intentions: Implications for small-town retailers. Journal of Small Business Strategy (project funded by Texas Christian University’s Research and Creative Activities Fund).

Ryu, J.S., L’Espoir Decosta, J.N.P., & Andéhn, M. (2016). From branded exports to traveler imports: Building destination image on the factory floor in South Korea. Tourism Management, 52, 298-309 (SSCI Journal; 5-year impact factor 6.048).

Avila, B. & Ryu, J.S. (2015). Digital marketing of cotton to Gen Y college students. Journal of Distribution Science, 13(7), 5-10 (project funded by Cotton Incorporated Student Sponsorship Program; supervising undergraduate student research).

Ryu, J.S. & Bringhurst, A. (2015). The effects of store environment on shopping behavior: The role of consumer idiocentrism and allocentrism. The East Asian Journal of Business Management, 5(4), 5-11 (project funded by Texas State University Research Enhancement Program; supervising undergraduate student research).

Ryu, J.S. (2013). Mobile marketing communications in the retail environment: A comparison of QR code users and non-users. International Journal of Mobile Marketing, 8(2), 19-29. 

Ryu, J.S. & Murdock, K. (2013). Consumer acceptance of mobile marketing communications using the QR code. Journal of Direct, Data and Digital Marketing Practice, 15(2), 111-124.

Ryu, J.S. (2011). Consumer attitudes and shopping intentions toward pop-up fashion stores. Journal of Global Fashion Marketing, 2(3), 139-147. 

Jin, B., Park, J.Y., & Ryu, J.S. (2010). Comparison of Chinese and Indian consumers’ evaluative criteria when selecting denim jeans:  A conjoint analysis. Journal of Fashion Marketing and Management, 14(1), 180-194.

Funding

• Junior Faculty Research Grant, Texas Christian University, 2015
• Instructional Development Grant, Texas Christian University, 2015
• Student Sponsorship Program, Cotton Incorporated, 2013

• DSEF Academic Ambassador Fellowship
• Stockholm University Research Fellowship

• Certification of creating and teaching online course
• JDA Enterprise Planner Certification

• Global Alliance of Marketing and Management
• Association International Textile and Apparel Association