McKenzie Lane Smith

Education 

Bachelor of Arts in Journalism, University of Oklahoma 

Experience

McKenzie Lane Smith is a communications and marketing professional specializing in higher education storytelling, science communication and digital strategy. She serves as Marketing & Communications Specialist for the Louise Dilworth Davis College of Science & Engineering, where she leads storytelling efforts that highlight faculty research, student achievement and the college's impact on the broader community.

Before joining TCU, McKenzie developed integrated marketing campaigns and multimedia communications for organizations in healthcare, sustainability and entertainment, building expertise in brand strategy, content creation and digital communications. She is passionate about translating complex ideas into engaging stories that connect with diverse audiences and showcase the people behind meaningful research.

Contact Me For

• Higher education communications
• Science & research storytelling
• Feature writing and editorial content
• Website content strategy
• Strategic communications
• Brand messaging
• Content marketing
• Multimedia storytelling