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Sriram Thirumalai

Sriram Thirumalai

Professor

817-257-7616 Neeley 3246

Program Affiliations

Neeley

Education

  • PhD, University of Minnesota
  • MS, University of Minnesota
  • BTech, Indian Institute of Technology

Areas of Expertise/Research

  • Healthcare Operations
  • Retail Supply Chain Operations
  • Service Operations
  • Management of Technology
  • Thirumalai, S., and Devaraj, S. 2026. "Utilization: Is More Always Better? Zone of Efficiency, Complexity, and Costs of Care," Manufacturing & Service Operations Management.
  • Thirumalai, S., Devaraj, S. & Browning, T., 2024. "Uncertainty in Healthcare Operations: How Hospitals Weather the Perfect Storm." Journal of Operations Management.
  • Thirumalai, S., and Devaraj, S. 2024. "Mitigating the Curse of Complexity: The Role of Focus and the Implications for Costs of Care." Journal of Operations Management.
  • Sunder, S., and Thirumalai, S. 2024. "Hospital Portfolio Strategy and Patient Choice: A Matter of Complexity?" Journal of Marketing
  • Thirumalai, S., Lindsey, S. and Stratman, J.K. 2022. "You cannot be good at everything: tradeoff and returns in healthcare services," International Journal of Operations & Production Management, 42(3):357-383.
  • "Best Theory Driven Empirical Research Paper" for the work on "How Process Frictions Shape Healthcare Delivery: Evidence from Medicare Reforms," at the Annual Decision Sciences Institute (DSI) Conference, Nov. 2025.
  • Recognized as "Favorite Professor" by the 2025 Graduating MBA/MS Students, Neeley School of Business, Texas Christian University.
  • Associate Editor - Honorable Mention Award for Service - Journal of Operations Management. 2022.
  • Recognized as "Favorite Professor" by the 2023 Graduating MBA/MS Students, Neeley School of Business, Texas Christian University.
  • Recognized as "Favorite Professor" by the 2020 Graduating MBA/MS Students, Neeley School of Business, Texas Christian University.
  • Nominated for Excellence in Teaching Award by the University of Utah's chapter of the National Society of Leadership and Success, 2011.
  • IBM Best Paper Award - for the paper "Customization Strategies in Electronic Retailing: Self-Selection and Performance Implications," at the POMS Conference, 2006.
  • Carlson School Dissertation Fellowship 2004 - 2005. Also nominated for a University-wide dissertation proposal competition by the Carlson School.
  • Juran Center Scholarship Finalist Award, 2004.

 

Last Updated: April 02, 2026

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