Minakshi Trivedi

Professor, J. Vaughn and Evelyne H. Wilson Professor of Business

m.trivedi@tcu.edu817-257-4436Neeley 3352

Program Affiliations

Neeley School of Business Marketing

Liao, Bo, Candace Yano and Minakshi Trivedi (2019), “Optimizing Store-Brand Quality: Impact of Choice of Producer and Channel Price Leadership”, Forthcoming, Production and Operations Management.
Jo Wooyong, Sarang Sunder, Jeonghye Choi and Minakshi Trivedi (2019), “Fighting Game Addiction through Bans - Case of the Shutdown Law in Korea”, Forthcoming, Marketing Science.
Trivedi, Minakshi, Dinesh Kumar Gauri and Yu Ma (2017), "Assessing Category Inefficiencies in Generating Category Sales and Profits at a Supermarket", Management Science,October, pp.3473-3488.
Toker-Yildiz, Kamer, Minakshi Trivedi, Jeonghye Choi and Sue Chang (2017), "Social Interactions and Monetary Incentives in Driving Consumer Repeat Behavior", Journal of Marketing Research, June, pp.364-380.
Trivedi, Minakshi, Karthik Sridhar and Ashish Kumar (2016), "Impact of Healthy Alternatives on Consumer Choice: A Balancing Act", Journal of Retailing, 92(1), pp.6582.

Received Fulbright Research Scholar Award (2013) for research "Social Media: A Game Changer".
Won 2nd Prize for Best Paper (2011) for "Optimizing Purchase Behavior at the Attribute Level" (with Ashish Kumar and Karthik Sridhar), SIMSR Conference, Bombay, India, January, 2011.
Won Davidson Honorable Mention Award for the Best article in Journal of Retailing (2010), for "Understanding the Determinants of Retail Strategy: An Empirical Analysis", (2008, with Dinesh Gauri and Dhruv Grewal).
Received a Certificate of Recognition at an award ceremony (2005) from graduating students (Class of 2003).
Featured in Annual Report and Honor Roll, University at Buffalo Foundation, Inc., 1991-1992. Fellow, American Marketing Association Doctoral Consortium, 1988.
Merit Scholarship, by BK School of Business Management. Master of Science degree with Academic Distinction, by Delhi University

Last Updated: June 11, 2026