Our Work
From national commercials and enrollment marketing to storytelling and campus experiences, our work is designed to elevate TCU’s reputation and advance the university’s strategic goals. Explore a selection of recent award-winning projects that reflect the creativity, collaboration and impact of our team.
Current Commercials
Recent Awards & Accolades
TCU Marketing & Communication is regularly recognized by a variety of international, national and regional organizations for excellence in higher education marketing, communications, branding and creative work.
Gold Telly Award, Gold CASE Circle of Excellence Award & Silver Telly Award
TCU’s Leaders Made Here commercial — produced in two different lengths — transformed the university’s long-standing Lead On® platform into a cinematic brand story featuring five accomplished alumni, including CEOs, an astronaut and a Hall of Famer. Filmed across multiple states, the spot used a unified narrative and dynamic visuals to showcase how TCU develops leaders across industries. Supported by a fully integrated campaign—including digital, social, email and a dedicated microsite—the commercial generated more than 22 million impressions and strong audience engagement, reinforcing both institutional pride and TCU’s national brand presence.
Grand Gold CASE Circle of Excellence
Created in partnership with the Office of Admission and infused with personalized, research-driven messaging, this campaign engaged thousands of prospective students via a 24-email series that highlighted TCU’s distinctive spirit and traditions. Other deliverables included a mailed admission guide and an interactive online quiz designed to deepen engagement and encourage students to express interest in TCU.
Gold CASE Circle of Excellence
What began as a TCU Magazine feature on the 1921 lynching of Fred Rouse evolved into a multimedia storytelling project that reunited Rouse’s family with his history, inspired community dialogue on racial justice and helped catalyze philanthropic support for the future Fred Rouse Center for Arts and Community Healing.
Gold CASE Circle of Excellence
TCU’s core website redevelopment transformed the university’s digital front door into a conversion-focused recruitment tool designed to better serve prospective students and families. Built entirely in-house, the redesign combined user research, analytics and competitive analysis to create a modern, mobile-first experience centered on key actions like apply, visit and request information. The refreshed site introduced streamlined navigation, an improved program finder and new value proposition landing pages highlighting TCU’s distinct strengths. In the first 100 days, the site delivered significant gains in engagement and conversion, including major increases in visit, apply and inquiry traffic.
Lone Star Emmy (National Academy of Television Arts & Sciences)
Created during TCU’s 150th anniversary celebration, this 30-second brand anthem served as a national introduction — or reintroduction — to the university for prospective students, families and the public. Focused on the values and aspirations of Gen Z audiences, the commercial highlighted TCU’s legacy of developing leaders and reached an estimated 58 million viewers during televised sporting events, including a College Football Playoff victory.
CASE Circle of Excellence Silver
As part of TCU’s national 150th anniversary brand campaign, this video spotlighted alumna Katherine Beattie ’08 — a Hollywood writer-producer, athlete and disability advocate whose experience with cerebral palsy inspired her work championing representation in entertainment. The story traced Beattie’s journey and highlighted TCU’s role in helping her find her voice and purpose.
No. 3 Social Media in the Nation
TCU’s social media channels ranked No. 3 nationally in the 2023 Rival IQ Higher Education Social Media Engagement Report, capping an extraordinary 2022–23 academic year marked by the university’s 150th anniversary, a historic run to the College Football Playoff National Championship and other milestone achievements. The recognition highlighted TCU’s exceptional audience engagement and strategic storytelling across its social platforms.
CASE Circle of Excellence Silver
As part of an ongoing effort to strengthen TCU’s reputation among higher education peers, this campaign placed sponsored content in leading industry media outlets. Guided by research showing the influence of student retention rates on peer perception, we developed a long-form multimedia story for The Chronicle of Higher Education that became TCU’s highest-performing sponsored content campaign to date, supported by targeted display and social promotion.
Tambellini Group Future Campus Award for Operational Effectiveness
Celebrating the web team’s well-deserved recognition: The Tambellini Group has honored TCU with a Future Campus Award for Operational Effectiveness, highlighting the team’s successful implementation of the new SearchStax site search tool.
CASE Circle of Excellence Silver
To conclude TCU’s 150th anniversary celebration, we created a weeklong interactive campus installation featuring thousands of purple LED lights in a first-of-its-kind artistic display. Iconic buildings, trees and gathering spaces became immersive canvases celebrating TCU’s research and achievements.
