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TCU's 2019 Values and Ventures Team
TCU's 2019 Values and Ventures Team

TCU Values and Ventures Team Combines Five Disciplines

April 2, 2019

What do you get when five disciplines come together in one amazing TCU team? A business plan for an affordable hearing app that amplifies the power of purple.

With the power of five TCU disciplines behind them, Maddie Kingsbury, Devan Peplow and Mavis Tang are guaranteed to impress judges in the 2019 Richards Barrentine Values and Ventures® Competition at TCU April 5-6. 

Kingsbury, Peplow and Tang won the internal competition to advance to the global one and represent TCU among 56 universities from around the world vying for more than $100,000 in total cash prizes. 

The team represents Sounde, a hearing app that allows people with hearing impairments to hear in real time. The app doesn’t simply amplify sound. Using a proprietary algorithm developed by Liran Ma, associate professor of computer science, the technology breaks apart sounds and then pieces them back together to produce a viable sound in less than 50 milliseconds. The app is targeted for people suffering from mild to moderate hearing loss as an affordable bridge or supplement to expensive hearing aids. 

The Sounde team brings together the Neeley School of Business (business strategy), College of Science & Engineering (proprietary technology), Harris College of Nursing & Health Sciences (communication sciences and disorders) and College of Fine Arts (graphic design and sound recording and processing). 

Read more on the Neeley School of Business website.