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Bill Hartley
Associate Vice Chancellor for Marketing
Program Affiliations
Education
- Master of Arts in Journalism, Ball State University
- Bachelor of Arts in English, UNC Charlotte
- Poynter Institute for Media Studies
Experience
Bill is a senior marketing and communications executive who has spent more than 30 years helping institutions—including TCU, the University System of Georgia, University of Central Florida and other leading colleges and universities—strengthen their brands, grow enrollment and build institutional reputation. He has also worked in other industries outside of higher education such as travel/tourism, pharmacy tech and publishing.
Contact Me For…
Brand awareness, perception and management, trademarks
Last Updated: July 22, 2026