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Marketing

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Are you innovative, curious and resourceful? Do you like problem solving and discovering the next best thing? Turn your creativity into an exciting marketing career.

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At its core, marketing is about understanding people — what they want, what they need and how to reach them. As a marketing major at TCU, you’ll learn how to build and manage brands, connect with customers, apply marketing research, create campaigns and engage consumers through social media, advertising, events and more platforms.

In today’s fast-paced digital world, the need for marketing has never been stronger, and demand continues to rise for high-tech, multichannel marketing skills. The opportunities are endless.

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Programs Offered

Bachelor of Business Administration

Sample Courses

  • Marketing Strategy
  • Digital and Social Media
  • Design Thinking
  • Product Innovation and Brand Management
  • Sports and Entertainment Marketing
  • Consultative Selling
  • Customer Insights

View Courses & Degree Requirements

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Core Curriculum

Your success is at our Core. TCU’s Core Curriculum prepares you to live and work in today’s ever-evolving diverse and global society. It encourages you to be intellectually curious and ask big questions about the world and your place in it.

Special Admission Requirements

TCU’s Neeley School of Business recently changed its admission requirements and is now direct admission. Explore BBA Admission Requirements for the Neeley School of Business.

Our Faculty

Our faculty members will engage you in design thinking, hands-on selling, ad competitions, special problems in marketing and more. They rank highly for mentorship, academic experience and teaching quality, and bring to the classroom a wealth of experience as both marketing professionals and educators. Their research and insights are featured in prestigious publications and media outlets.

What Sets Us Apart

The marketing major includes three applied focus areas with guided sets of electives designed to help you build deeper expertise in a specific area. While choosing a focus area isn’t required to graduate, those who complete the designated courses within a given area will earn cords recognizing their specialized knowledge and skill development.

  • Digital Marketing: Learn to plan and develop digital strategies to effectively market products, services and ideas online using social media, search engines and emerging platforms.
  • Consultative Selling: Study how to influence customers, colleagues and managers through a needs-based sales process that applies to any industry or career.
  • Brand Management: Explore how to implement marketing strategies that enhance brand awareness, increase market share and retain loyal customers to ensure a brand remains competitive.

TCU Sales Center – Gain hands-on, real-world experience with exciting businesses to prepare you for career success.

TCU Collegiate Chapter of the American Marketing Association – Meet other marketing majors and learn from successful marketing professionals in a variety of industries.

Career Prospects

Every company needs marketing. You can work in retail, athletics, fashion, manufacturing, public services, advertising, tourism, consumer goods, music, electronics, financial institutions and more. In the fast-paced and ever-changing world of media, the demand for marketing professionals has never been stronger, especially if you have high-tech, multichannel media skills.

Related Academic Programs

Outside steps to Milton Daniel Hall with a view of the Honors sign and building sign.

John V. Roach Honors College

Exceed your own expectations. Incoming and current undergraduate students of every major may apply. Unique classes are offered which connects students with a varied curriculum that is stimulating, supportive and cross-disciplinary.

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Pathways of Distinction

 

Different industries, different functional areas — they often have different needs. That’s why TCU Neeley’s Pathways of Distinction empower students to join certificate- or cohort-based experiences, which add tailored skills or credentials to elevate their education and workplace readiness.

From pursuing specialized knowledge in any of our academic departments to growing adaptable skills through honors and leadership programs, these pathways help transform already-good candidates into standout hires.